I build systems that survive India's friction — then scale them globally.
Unit economics audits, AI automation playbooks, and free tools — built from India's highest-friction SME environment.
Friction is the ultimate business stress-test.
India is a high-friction market. If a unit economics system survives here, it's indestructible globally. We build for friction.
Audit
We teardown CAC, LTV, and gross margins to find the hidden leaks in your business model.
Systematize
We replace human friction with AI automation workflows that work while you sleep.
Scale
With core unit economics solved, scaling becomes a math problem, not an operational hell.
Unit Economics Teardowns
Real data. Specific numbers. Actionable takeaways.
Free Founder Tools
Stop guessing. Start measuring with our audit-derived calculators.
The high-friction founder's secret weapon
Get one deep-dive audit in your inbox every Monday. Plus free access to all future systems and tools.
No spam. One deep-dive audit every Monday.
Building in Public
Documenting the growth, metrics, and systems of saurabhaudit.com.